So much has changed since I first came on-line many years ago.  At first, it was all about “getting your message” out – the right format, the correct keywords, long-tail, SEO, tagging and on and on.

Over time, thank goodness, there’s been a shift – from “permission marketing” (thank you, Seth Godin) to “Return on Relationship” (#RonR) (thank you, Ted Rubin) and more – i.e. Vincent Wright, Jay Deragon, Adam Kovitz, Mark Traphagen, Michael Iva, Deap Khambay, and Arianna Huffington – to name only a very few of the many who have influenced and informed me.

Over time, for me, it’s become more about passion and compassion, about refining one’s vision and perfecting one’s skill(s) and supporting what speaks to one’s heart, not only to what adds to one’s pocket.

True enough, we all have to live – keep a roof over our head and some food on the table.  However, with the fluidity and ease of social media, we can, indeed, do both; and, in the process, become more enlarged, more compassionate, more informed and empathetic.  “Our world” transforms into a greater understanding of the larger world

Dancing Woman

in which we all share – our Big Blue Marble.

The exchange of ideas, issues, TedX talks, Playing for Change videos, posts, sharing, “Liking”, and RTing has become, for me, ultimately about conversations.  That we’re talking with each other, not just to each other.  That we’re not, simply, “marketing”, we’re (each in our own ways) creating possibilities for change because we’re stepping outside our own skins, revealing our stories and discovering just how similar and related we are.  It’s about the conversations.

What say you, please?