Leaders and the Strategy of Distraction – essay

There are a lot of things that can distract us these days. Should “leaders” fall into that grouping?

More than a few “leaders” employ the strategy of distraction, tossing out red herrings willy-nilly and expecting the populace to follow.

I’m not falling for it.  Listening with a long memory of “leaders” who have come before, the art of the strategy of distraction is one that is particularly dishonest, disingenuous and demeaning.

When asked a direct question, give a direct answer.  Simple enough.

We certainly live in interesting times.  Leaders need to lead forthrightly, without talking down to the populace nor intentionally and/or unintentionally employing their particular spin on the strategy of distraction.

Simple enough.

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Fresh Night Air ~ #poem

FRESH NIGHT AIR ~ #poem

fresh-sea-air

There are moments that will always twang a heart –

like the sound of a plucked steel string guitar

echoing far beyond the resonance in a

    fresh night air

 

That was one of those moments,

embraced by winds of an oncoming tropical blow –

day filled with bluest sky, dancing clouds and

dancing crowds     When, unexpectedly, an

invitation is extended and accepted

 

That rhythm that thrums through all of us was

thrumming through a quiet, gentle, loving tenderness

in that fresh night air, as a whisper

    whispered close and low

 

(Time to go     

              Time to go)

 

Steel string echo plucks a heart

  in this fresh night air

 

I am there.

 

~ ~ ~ ~ ~

© Jessan Dunn Otis/September 7, 2016

~ ~ ~ ~ ~

Many thanks to Johnny Nicholas, Rhythm and Roots Festival, Charlestown, Rhode Island, Sunday, September 4, 2016 – “…circle is unbroken”.

Chasing the gold ring: some thoughts on #SEO and all ~ essay

Chasing the gold ring: some thoughts on #SEO and all ~ essay

gold-rings

After 20+ years of collaborating with clients to create custom content for a variety of readables and collaterals that communicate (and, a tad more mischief), I think about SEO as part of the foundation of how the bots and search engines “see” content on your site. You know, of course, that there are many more search engines than the most popular.

It is words that feed the bots and analytics. Since every site has an intention and/or focus, the density of the keywords is essential. Within measurable limits, there can and should be a certain percentage of keywords per an average 500-word article on a site. Sometimes that density can be a bit higher and still not be considered “over-stuffing” by the bots. Too high, however, and the bots will “reject” the density; and, in fact, penalize a site for using way too many keywords.

There are companies (small and large) that you can pay to create keyword and SEO content. Thing is, when you stop paying those companies, your site ranking drops, at best, or plummets. Of course, there are certain keywords that are very competitive to pay for for SEO and keyword density, to up the ranking on search engines. The more universally popular and/or desirable a keyword is, the more expensive it can be to pay someone to rise up your site via search engine rankings for that keyword.

The very best SEO is organic, keyword density; and, that means creating content that consistently and regularly centers on the variety of keywords associated with your site, focus and intention(s).

Also, there are things called “short tail” or “long tail” keywords. That’s an extension of SEO involving content that, somewhat, “surrounds”/extends your keyword(s), employing variables of your keyword(s). This is accomplished mathematically and, again, can shift and change as more and more content/sites are jumping onto the ‘net. Much more explanations can be found by putting “short tail” or “long tail” into your search engine.

Search engines are constantly and consistently shifting and refining their bots for keyword density and SEO. In other words, what was true at one time may have shifted and may not be so true at this time or at a later time. Metrics, analytics, keyword density acceptability and all are capricious and everyone is chasing that “gold ring”.

Another item to note re: searchability and search engine ranking is that most folks do not go to the first, second or third listing via a search engine for keywords. It’s thought that those placed there are either paid search rankings (i.e. “false”) or too expensive for whatever one is searching. The best placement via a search engine search is #4-10; nevertheless, over time, that can change, too.

REMEMBER: Words drive the ‘net. Organic, custom content, with prevailing, accepted keyword density is the best. That means creating original, SEO content. Study the history of the world wide web, on which the ‘net “floats”, and one will better come to understand and employ SEO.

Or, you can ignore all the apparent rules and, simply, write what you want.

Make sense?

Now, go and create original, custom content, that tells a good story – again and again and again.

~ Jessan

NB: This article, in a slightly different form, was written as an e-mail response to a dear Friend’s question about how I learned about SEO and how they, too, could learn about it.  Thanks, DK, for asking.

6:41 AM ~ poem

 

Early AM Light - Providence, RI - August, 2016 - photo credit - Jessan Dunn Otis, Writer\

 

 

 

 

6:41 AM ~ poem

In this early morning, break-of-a-new day light

In this cooling, new-day air

I could live

forever.

 

(c) poem and photo credit – Jessan Dunn Otis|Writer – August 30, 2016

My Take on #SocialSelling – via #Brandergy ~ essay

My Take on Social Selling – via Brandergy ~ essay

A LITTLE HISTORY:  I began marketing myself as an independent, professional freelance writer just over twenty (20) years ago with no website, no separate teleph…

Source: My Take on Social Selling – Brandergy

Swimming Under Water – poem

swimming underwater - woman

Swimming Under Water – poem

 

Walking away from home the macadam is still warm

black and sticky and the air          air          is

feeling the line of day and night as another mystery

 

To the end of the concrete walk

across cooled grass and over the warm stone to

the smell is sweet rotting fish and seaweed that is home, too

 

I leave my clothes on and swim south to the sea-thing

away from shore under water hearing my air rise

to be the ocean holding me all over in phosphorous, as eyeballs

ache, blurring the stones and the crabs scutter away.

 

(c)1983, 1989, 2015 – Jessan Dunn (DeCredico) Otis – 1989 American Anthology of Contemporary Poetry, Great Lakes Poetry Press, Chicago, Chuck Kramer, Ed. & Publisher, p. 88.