Chasing the gold ring: some thoughts on #SEO and all ~ essay

Chasing the gold ring: some thoughts on #SEO and all ~ essay

gold-rings

After 20+ years of collaborating with clients to create custom content for a variety of readables and collaterals that communicate (and, a tad more mischief), I think about SEO as part of the foundation of how the bots and search engines “see” content on your site. You know, of course, that there are many more search engines than the most popular.

It is words that feed the bots and analytics. Since every site has an intention and/or focus, the density of the keywords is essential. Within measurable limits, there can and should be a certain percentage of keywords per an average 500-word article on a site. Sometimes that density can be a bit higher and still not be considered “over-stuffing” by the bots. Too high, however, and the bots will “reject” the density; and, in fact, penalize a site for using way too many keywords.

There are companies (small and large) that you can pay to create keyword and SEO content. Thing is, when you stop paying those companies, your site ranking drops, at best, or plummets. Of course, there are certain keywords that are very competitive to pay for for SEO and keyword density, to up the ranking on search engines. The more universally popular and/or desirable a keyword is, the more expensive it can be to pay someone to rise up your site via search engine rankings for that keyword.

The very best SEO is organic, keyword density; and, that means creating content that consistently and regularly centers on the variety of keywords associated with your site, focus and intention(s).

Also, there are things called “short tail” or “long tail” keywords. That’s an extension of SEO involving content that, somewhat, “surrounds”/extends your keyword(s), employing variables of your keyword(s). This is accomplished mathematically and, again, can shift and change as more and more content/sites are jumping onto the ‘net. Much more explanations can be found by putting “short tail” or “long tail” into your search engine.

Search engines are constantly and consistently shifting and refining their bots for keyword density and SEO. In other words, what was true at one time may have shifted and may not be so true at this time or at a later time. Metrics, analytics, keyword density acceptability and all are capricious and everyone is chasing that “gold ring”.

Another item to note re: searchability and search engine ranking is that most folks do not go to the first, second or third listing via a search engine for keywords. It’s thought that those placed there are either paid search rankings (i.e. “false”) or too expensive for whatever one is searching. The best placement via a search engine search is #4-10; nevertheless, over time, that can change, too.

REMEMBER: Words drive the ‘net. Organic, custom content, with prevailing, accepted keyword density is the best. That means creating original, SEO content. Study the history of the world wide web, on which the ‘net “floats”, and one will better come to understand and employ SEO.

Or, you can ignore all the apparent rules and, simply, write what you want.

Make sense?

Now, go and create original, custom content, that tells a good story – again and again and again.

~ Jessan

NB: This article, in a slightly different form, was written as an e-mail response to a dear Friend’s question about how I learned about SEO and how they, too, could learn about it.  Thanks, DK, for asking.

6:41 AM ~ poem

 

Early AM Light - Providence, RI - August, 2016 - photo credit - Jessan Dunn Otis, Writer\

 

 

 

 

6:41 AM ~ poem

In this early morning, break-of-a-new day light

In this cooling, new-day air

I could live

forever.

 

(c) poem and photo credit – Jessan Dunn Otis|Writer – August 30, 2016

My Take on #SocialSelling – via #Brandergy ~ essay

My Take on Social Selling – via Brandergy ~ essay

A LITTLE HISTORY:  I began marketing myself as an independent, professional freelance writer just over twenty (20) years ago with no website, no separate teleph…

Source: My Take on Social Selling – Brandergy

Swimming Under Water – poem

swimming underwater - woman

Swimming Under Water – poem

 

Walking away from home the macadam is still warm

black and sticky and the air          air          is

feeling the line of day and night as another mystery

 

To the end of the concrete walk

across cooled grass and over the warm stone to

the smell is sweet rotting fish and seaweed that is home, too

 

I leave my clothes on and swim south to the sea-thing

away from shore under water hearing my air rise

to be the ocean holding me all over in phosphorous, as eyeballs

ache, blurring the stones and the crabs scutter away.

 

(c)1983, 1989, 2015 – Jessan Dunn (DeCredico) Otis – 1989 American Anthology of Contemporary Poetry, Great Lakes Poetry Press, Chicago, Chuck Kramer, Ed. & Publisher, p. 88.

 

 

Falling Into Your Eyes – for CKW – poem

Big Red Heart

Falling Into Your Eyes

                   for CKW

Two black birds fly together

as if the shadow and the object

were coming to the same place

 

A tongue wags from the stump

as if the song of presence

that lament brings speaks

after so much silence

 

A white star flashes on a dark blue

directly over the heart

and you say

                   who will come to us

                   who will give us solace.

 

(c) 1981, 2015 ~  Jessan Dunn (DeCredico) Otis

Jessan Dunn Otis | Writer

AmeriCymru

The Day After Thanksgiving 2015 – essay

blessings

The Day After Thanksgiving 2015 – essay

Today is Friday, November 27, 2015 – the day after Thanksgiving.  Yesterday was a quiet, thank-filled, beautiful day.

As usual, I was up early – before sunrise.  Quiet time.  Focus.  Reflect.

Bright sun.  Dry, crisp Rhode Island air.  Telephone conversations with family and friends.  E-mails to others.  Thanksgiving Day parade playing in the background.

Later in the morning – preparations of favorite dishes to contribute to the shared dinner in the afternoon. Mashed potatoes, with fresh-chopped garlic, fresh rosemary, sour cream, butter, salt and pepper.  Baby peas and pearl onions in a light cream sauce.  My mother’s recipe for pineapple upsidedown cake, with extra maraschino cherries as part of the decoration, begun, and, then, baked in a black, cast iron fry pan – as that’s the best way.  The perfume of fruits, fixings and fresh herbs blending into an aromatic, Thanksgiving day memory.

After we (Al, Gus-The Wonder Dog and I) arrived at my younger son’s home, the first whiff of turkey, with homemade cornbread stuffing, wafted down the stairs. Added to our feast was: Al’s homemade mashed carrots and turnips, with sweet butter, and; Ces’ turkey, stuffing, homemade cranberry sauce and brussel sprouts.  What a feast!  All washed down with a glass or two of dark amber Duchesse de Bourgogne.

What was required next was to temporarily step away from that table, with a few remnants of the fixings left on the plates.  One must leave room for the two desserts.

Stepping into the late afternoon air was a welcome respite, all three dogs (Gus, Betty and Lucy) bouncing around, still looking for a bit of extra food and (always) for our attentions.

By then, the day had turned unseasonably mild, with a damp sweetness beginning to come in.  No jackets required.  Sun lowering a bit more in the West.  That certain slant of light.  Three of us talked on the terrace of food and incidental things, attempting to wiggle out a bit more space.

After a sufficient respite, the desserts were laid out – the aforementioned pineapple upsidedown cake (served with Brooklyn Creamery Company’s Extra Thick, Single Cream) and a pumpkin pie, with pecan and praline crumble, decorated with rich, yellow whipped cream edging, courtesy of Pastiche; and, some rugelach, just for good measure.

I cannot recall that last time I was as full as I was yesterday.  One more bite and it would have spoiled everything.

Another retreat to the terrace, sunset by now.  Lights of the city coming up.  The trio of red, flashing warning lights at the top of the three stacks at the electric company flickering like erratic fireflies through the branches of the de-leafed, skeletal trees.  The low whir of other folks coming or going, crossing the I-Way, East to West to East.

More incidental conversations, each happily fed and full, enjoying the evening’s air and city silence.

The divided leftovers are still covered and untouched.  I’m just beginning to feel hungry, again.

A singularly memorable Thanksgiving Day 2015.

~ ~ ~ ~ ~

As a way of continuing to celebrate a Day of Thanks; and, to return many favors and blessings received, please accept The Thanksgiving Reader, created by Seth Godin and others.  This is a free download; and, can be generously shared, individually and/or globally.  Thank you, as always, Seth.