Tag Archives: words

A new spin on K.I.S.S. ~ essay

A new spin on K.I.S.S. ~ essay

Sitting in my science class in junior high school, my desk was at the back of the room, situated to look down one of those long hall ways.

Someone was out of class and shouted out, “You’re stupid!” to someone I couldn’t see. That echoed ’round that long, empty hallway and smacked me right in my gut.  What an ugly word to shout at someone.

Years later someone shared K.I.S.S. with me and there was that ugly word again.  Despicable.

I’d have none of that.

From that time forward I changed that last “S” to “Sweetie”.  So much better.

Words have power.  They can heal or they hurt.

Mind what flows through your lips.  You are responsible for what you speak and what you don’t speak.

K(eep) I(t) S(imple) S(weetie).

K.I.S.S.

~~~~~

 

May 1, 2017 – #poem

May 1, 2017 – #poem 

So much to say

So much Silence in between

Solitude is my constant companion

 

Blessings

 

Gratitude

 

Balance in all things

 

Letting thoughts and breath

run out and back

 

Sun on skin

Joy-filled hoot from behind

that hedge

 

Mating calls of this bird and that

 

Distant roar of plane pushing into

brilliant blue of this afternoon’s air

 

One mourning dove lowing

soft and close

 

Blessings

 

Gratitude

 

Thank You for this life

This one I’m living at this moment…

…this moment   …this moment

 

Each of us is in service to someone or

something

 

Who do you serve?

 

…this moment

…this moment

…only this moment.

~ ~ ~ ~ ~

(c) 5.1.17 – Jessan Dunn Otis|Writer

 

 

Chasing the gold ring: some thoughts on #SEO and all ~ essay

Chasing the gold ring: some thoughts on #SEO and all ~ essay

gold-rings

After 20+ years of collaborating with clients to create custom content for a variety of readables and collaterals that communicate (and, a tad more mischief), I think about SEO as part of the foundation of how the bots and search engines “see” content on your site. You know, of course, that there are many more search engines than the most popular.

It is words that feed the bots and analytics. Since every site has an intention and/or focus, the density of the keywords is essential. Within measurable limits, there can and should be a certain percentage of keywords per an average 500-word article on a site. Sometimes that density can be a bit higher and still not be considered “over-stuffing” by the bots. Too high, however, and the bots will “reject” the density; and, in fact, penalize a site for using way too many keywords.

There are companies (small and large) that you can pay to create keyword and SEO content. Thing is, when you stop paying those companies, your site ranking drops, at best, or plummets. Of course, there are certain keywords that are very competitive to pay for for SEO and keyword density, to up the ranking on search engines. The more universally popular and/or desirable a keyword is, the more expensive it can be to pay someone to rise up your site via search engine rankings for that keyword.

The very best SEO is organic, keyword density; and, that means creating content that consistently and regularly centers on the variety of keywords associated with your site, focus and intention(s).

Also, there are things called “short tail” or “long tail” keywords. That’s an extension of SEO involving content that, somewhat, “surrounds”/extends your keyword(s), employing variables of your keyword(s). This is accomplished mathematically and, again, can shift and change as more and more content/sites are jumping onto the ‘net. Much more explanations can be found by putting “short tail” or “long tail” into your search engine.

Search engines are constantly and consistently shifting and refining their bots for keyword density and SEO. In other words, what was true at one time may have shifted and may not be so true at this time or at a later time. Metrics, analytics, keyword density acceptability and all are capricious and everyone is chasing that “gold ring”.

Another item to note re: searchability and search engine ranking is that most folks do not go to the first, second or third listing via a search engine for keywords. It’s thought that those placed there are either paid search rankings (i.e. “false”) or too expensive for whatever one is searching. The best placement via a search engine search is #4-10; nevertheless, over time, that can change, too.

REMEMBER: Words drive the ‘net. Organic, custom content, with prevailing, accepted keyword density is the best. That means creating original, SEO content. Study the history of the world wide web, on which the ‘net “floats”, and one will better come to understand and employ SEO.

Or, you can ignore all the apparent rules and, simply, write what you want.

Make sense?

Now, go and create original, custom content, that tells a good story – again and again and again.

~ Jessan

NB: This article, in a slightly different form, was written as an e-mail response to a dear Friend’s question about how I learned about SEO and how they, too, could learn about it.  Thanks, DK, for asking.